Comments on: In-House Counsel Have Arrived

By: Will Law Firms Arrive Fashionably Late? | SFL Data

Will Law Firms Arrive Fashionably Late? | SFL Data — Tue, 19 Apr 2011 19:47:31 +0000

[...] recently read Adrian Dayton’s blog about law firms using social media. He explains that while in-house counsel have embraced channels like blogs and Facebook, law firms [...]

By: Will Law Firms Arrive Fashionably Late? « SFLegal

Will Law Firms Arrive Fashionably Late? « SFLegal — Thu, 01 Jul 2010 22:13:08 +0000

[...] recently read Adrian Dayton’s blog about law firms using social media. He explains that while in-house counsel have embraced channels like blogs and Facebook, law firms [...]

By: Adrian Dayton

Adrian Dayton — Tue, 08 Jun 2010 17:28:24 +0000

Rory,

Thanks for your comment.

While Martindale-Hubbell Connected was seen as the most credible source of information, the survey also showed it was also one of the least used sites by in-house counsel. Will look forward to seeing how you guys leverage that credibility for growth in the coming year.

By: Adrian Dayton

Adrian Dayton — Tue, 08 Jun 2010 17:21:23 +0000

Thanks Richard, any chance I could get you to come along with me for my presentations?

Just kidding, unfortunately most law firms don’t get social media- and they don’t understand how poorly it portrays their firm.

I agree though, sharing information and growing your community is what its all about.

By: Rory Webber

Rory Webber — Tue, 08 Jun 2010 16:26:27 +0000

Great post Adrian.

An interesting point in the report relates to in-house counsel ranking social media sites based on their perceived credibility as information sources.

To directly quote the report;

‘New media platforms receiving the highest ranking by in-house counsel for their credibility as information sources include Martindale-Hubbell Connected, LinkedIn, Wikipedia, and blogs.’

By: Rich

Rich — Tue, 08 Jun 2010 15:36:25 +0000

I work for one of the leading legal directories and know from speaking with many of my clients that encouraging and coaching partners/associates to blog is often a key priority within law firm marketing departments. Many say it’s not easy but realise it has to be done. Good article.!

By: Richard Russeth

Richard Russeth — Tue, 08 Jun 2010 13:49:32 +0000

This post is spot on in all respects. I rely heavily on social media in tracking legal trends, issues and those who seem to know what is going on. I use Twitter and LinkedIn on an hourly basis. Most lawyers in my age group (50+) are perhaps not so tuned in – but that is changing fast. The younger age group mentioned is far, far ahead in using social meda as a generalor of clients and knowledge, and they are moving up the career ladder at business around the world.

I already make quick decisions about firms and lawyers based on their websites, blogs and social media presence. Most of those decisions, these days at least, are not positive. Treating social media as only as a sales tool or for making a pitch does not get my attention. If you share information and grow your community, that’s what will attract me and IMHO other in-house counsel.

Thanks!

By: Tweets that mention In-House Counsel Have Arrived | Legal Marketing: Social Media Edition -- Topsy.com

Tue, 08 Jun 2010 12:55:18 +0000

[...] This post was mentioned on Twitter by Adrian T Dayton, Adrian T Dayton, Jonas Gibson, Melanie Hatton, ADRIAN DAYTON and others. ADRIAN DAYTON said: Biglaw, time to join the social media party http://bit.ly/aqEAeK [...]