Biography

Adrian Dayton is an evangelist of social media for the legal profession.  Starting in 2009 with the publication of his first book Social Media for Lawyers: Twitter Edition (ARG Group) he asked the question, can lawyers use social media to build high value relationships and make it rain?

Over the two years since his first book was written, Adrian has had a chance to test and prove that hypothesis working with some of the largest and most well respected law firms in the United States.  He has worked on strategic planning and long term implementation with Global 100 law firms, mid-sized firms in the AmLaw 250 as well as firms across Australia. Many of the lesson learned over this time are included in his latest book LinkedIn & Blogs for Lawyers: Building High Value Relationships in a Digital Age co-written by Amy Knapp.

In working with pilot groups, Adrian has developed 3-12 month coaching and training programs that help lawyers indentify, quality and engage new prospects with the help of social media. Through this process he has facilitated in the design and launch of dozens of law blogs and helped hundreds of lawyers build strategic social media profiles.

While spending a month in Australia and New Zealand in 2010 and 2011, Adrian spoke with hundreds of Australian lawyers through talks at Law Societies and to organizations like the ANZ Bank in Sydney and the IRD in Wellington, New Zealand. Over the past year he has also spoken and presented in Rome, Italy; Toronto, Canada; Auckland, New Zealand; Melbourne, Australia; and in multiple locations across the United States.

Adrian is a non-practicing lawyer living in Amherst, New York. His first job out of law school was practicing corporate law for a mid-sized firm in Western New York, but in the Spring of 2009 he was a casualty of the economic downturn. A few months later, in the Fall of 2009 his first book was published by the ARK Group. Since that time, he has spent the majority of his efforts consulting and training law firms across the coutnty. He has a passion for writing and is currently a weekly columnist for the National Law Journal and monthly writer for Technolawyer’s BigLaw Newsletter. Adrian is also a frequent keynote speaker and facilitator at law firm lunches, partner meetings, and retreats. You can find Adrian on LinkedIn at http://linkedin.com/in/adriandayton or on Twitter @adriandayton