Time to update your e-mail signature line

Originally published in The National Law Journal on January 2, 2012

In early 2009, Melanie Green, marketing director of Baker & Daniels (which combined with Faegre & Benson on Jan. 1 to form Faegre Baker Daniels) announced via Twitter that her firm had added social media icons to its website that would allow visitors to share information from their site with Facebook, Twitter and LinkedIn.

“Shortly after beginning communicating our information through these tools, it naturally made sense to use our website as a way to tell our visitors how to find us,” Green said. “We added call-out buttons on our news pages, telling visitors to follow us on Twitter, and then added links to professionals’ bios who were becoming active in the space. All of these steps were part of an integrated plan to utilize and leverage social media tools and have continued to develop over the past several years.”
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Voir Dire:No Twitter for Lawyers? Hear marketing pro Larry Bodine’s Take

 

Recorded June 30th, 2009

Larry Bodine, a legal marketing veteran with over 18 years of experience, recently came out clearly against Twitter claiming it was a waste of time, ineffective, and unable to deliver new business to attorneys. Has he softened on his stance since then?  Listen in as Adrian Dayton grills him on the subject in this edition of the Weekly Voir Dire.

You will also find out:

• How firms can stick their toe in the social media pool
• The most effective strategies for developing more business if your firm has a current area of strength
• A great solution for verifying a return on investment from marketing dollars

• The keys to a productive marketing strategy for lawyers and other professionals (hint: you need a plan)

About Larry Bodine

Larry Bodine

Check out Larry Bodine’s blog: http://blog.larrybodine.com where you can order a copy of his new white paper Thinking Like a Rainmaker.

Follow Larry Bodine on Twitter

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